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Overview
Digital marketing encompasses all marketing efforts that utilize electronic devices or the internet. It’s a broad field that includes various strategies and channels to promote products or services, engage with audiences, and drive conversions. Here’s a breakdown of key components.
Digital marketing
Digital marketing encompasses all marketing efforts that utilize electronic devices or the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Digital marketing strategies aim to reach and engage target audiences, build brand awareness, drive website traffic, generate leads, and ultimately, boost sales or conversions.
Search engine optimization(SEO
Optimizing your website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Content marketing
Creating and distributing valuable, relevant content to attract and engage a target audience. This includes blogs, videos, infographics, etc.
Social media marketing
Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Email marketing
Sending targeted messages to your email subscribers to promote your products or services, share news, and nurture leads.
Influencer marketing
Collaborating with influential people on social media to promote your products or services to their followers.
Remarketing/Retargeting
Targeting users who have previously visited your website with personalized ads to bring them back into your sales funnel.
